Lost & Found is a continuing series of extremely
limited production blends of some of the most rare, exotic and hard to acquire
tobacco varietals that the boutique cigar industry has yet seen, based in the
creative partnership of Robert Caldwell, Jaclyn Sears and Tony Bellatto.
"For years I had been travelling all over the world and brought
back really cool cigars. I would always return and share them with
Jaclyn and Tony and a five minute conversation about wishing we could do
something with them always ensued. I have always gotten a kick out of
chasing down old blends I loved, or exploring great manufacturers aging
rooms and finding gems. Tony and Jaclyn pushed me to turn this into a
project. Find great lost cigars. Package them. Share them with friends.
This is Lost & Found.
Last year we came to market together with this concept. It was and is
Tony’s project. He decides who gets it and who does not. He runs point
on the whole deal. I find the cigars and come up with the concepts.
Jaclyn does the artistic side of the project. We love this project
because it does not matter. It is fun. It is carefree. It is what cigars
should be. It allows us to bring in really special cigars and share
them with true friends. It allows me to push myself creatively. It
allows me to work with friends.
BCS is not a Caldwell project. It is not a Caldwell brand. It is not
even a brand. It is a concept. We do not manufacture the cigars. They
are something Lost and then Found. We go after cigars that were very
special when they were on the shelves and breathe new life into them. It
is a chance to bring in one-off cigars that have been aged to
perfection and share them with true connoisseurs. Some quantities have
been as low as 100 cigars. It is the coolest thing to ever happen a
second time to a great cigar.
Tony is limiting the retailers to 20. They are very hard to sell at
brick and mortar retail. They come wrapped up in simple paper with
catchy names and designs. He wants to keep them mainly off of store
shelves. His target is online boutique, as well as social media forums
and trade groups. This is where the brand is understood. He wants to
keep it small and fun."
- Robert Caldwell